How to elevate your Employer Brand.

Attracting the right talent and making a strong first impression starts at the first step in an employee’s journey: the initial Attraction.

*If you haven’t discovered the six stages of an employee’s journey yet, see our post here for an overview.

Here are five essential steps to ensure your employer brand is elevated from the get-go.

Define your values, mission, and vision.

People want to work for a brand that stands for something. Review, evaluate, and realign your brand's current statements to attract top talent.

Ensure your messaging is consistent.

Your brand messaging should be clear and consistent across all channels; your website, social media, all hiring platforms, and within your physical office space if you have one.

Marketing matters.

Marketing can make a great first impression (visually too). Use social media to your advantage. Practice storytelling to elevate your brand, share employee experiences, and show authentically what it's like to work at your company.

Culture check.

Complete an internal culture audit. Are your employees engaged? Supported? Happy? Conduct a survey to gather feedback. By ensuring your current talent reflects a positive and safe environment, you'll be set up to attract more top talent naturally.

Treat candidates like clients.

A candidate and their connections could become clients at any time. Word-of-mouth marketing can spread like wildfire, so strive for positive experiences every time.